Tag - millennials privacy

Millennials, willing to sacrifice privacy on the altar of personalization?

Millennials, or those born in 1982 and approximately the 20 years thereafter, are  a generation expected to change the world as we know it. Although they are quite hard to define at the moment, we know one thing for sure: millennials are the most connected of recent generations, mobile by definition, “preferring and expecting the world to be available to them on their mobile devices”, according to a study developed by CSG International.

However, being mobile-native comes at a certain cost. The study quoted above shows that millennials love having everything personalized and are likely to share data in exchange for such benefits.

Yes, you read correctly. In exchange for small recommendations, millennials from the US are apparently willing to relinquish their privacy. Of course, one can only wonder how representative the study performed by CSG International actually is, since it surveyed nearly 1,000 millennials, out of whom only a few over 200 were from the US, but come to think about it, this result does not seem too far-fetched.

Here are some personal details millennials appear to be willing to share:

  • Their location – 85% of American participants said that millennials would be very likely or somewhat likely to allow their mobile service provider to use their location services to provide small conveniences, such as a pop up prompt saying “I see you have a flight in 24 hours, would you like to check in for your flight now?”
  • The content that they enjoy – 86% of US respondents said that millennials would be very likely or somewhat likely to allow their mobile service provider to make entertainment recommendations based on content they’ve watched or listened to before.
  • Mobile data usage – 63% of US respondents said that millennials would be very likely or somewhat likely to allow their mobile service provider to use their mobile data to track websites visited and other usage data to provide insights to advertisers to create personalized ads, tailored to individual interests.
  •  Browsing history – 86% of US respondents said that millennials would be very likely or somewhat likely to allow their mobile service provider to make entertainment recommendations based on content they’ve watched or listened to before, according to the study.
Would you share #PersonalData to receive #personalization perks from your apps? Click to Tweet

Read More

© 2017 CyberGhost