iOS 11 new anti-tracking feature and how to get rid of targeted ads

Apple has recently announced that iOS 11, the latest operating system for mobile phones will introduce a new feature for the Safari web browser called “smart tracking prevention”. Along with it, the tracking prevention option will also be available for Apple’s MacOS High Sierra that will be released on September 25th. If you’re annoyed (or even if you’re not) by all those pop-up ads, this is certainly good news!

Ok, iOS 11 will not block all ads, but here is how it will work:

  • The iPhone will detect which first-party cookies are desired by users, and which are set by advertisers. This means that you will continue to see ads, but only coming from websites you visited. Advertisers who use third party cookies won’t be able to track you any longer.
  • Third-party cookies will be blocked after the first day and will be deleted from your device after one month. This way, surfing on the web becomes a pleasant and less annoying experience.

Apart from interrupting your web surfing, ads have disadvantages such as:

  • making your phone battery run out
  • using up our monthly data allotment
  • slowing down internet speed

In addition, some may include malware which could ruin your iOS device.

In case you don’t own an Apple device, or just want to stay away from online ads as much as you can, check other useful tips on how you can do just that:

      1. You can block some websites from tracking your activity

Websites such as or include a tab that lists several advertising companies from which you can opt out of.

All you have to do is check the boxes next to the websites you don’t want to track your online activity, and they won’t be able to send you targeted ads any longer.

To make this work, don’t clear cookies from your browser. You should also know that you won’t stop all ads form coming, but they won’t be targeted.

Annoyed by all those #pop-upads? Check out some easy online #non-stalking prevention practices Click to Tweet

  2. Disable targeted advertising sent by Google and Facebook

Google and Facebook are still the biggest digital advertisers. Just think that whenever you search for something on Google, the first results are ads. And advertisers pay Google for every click on those ads. The same goes for Facebook. Again, by not deleting cookies, go to ‘Settings’ on Google and Facebook, and turn off targeted advertising sent by them.

  3. Select opt-out cookies plug ins

For instance, you can use TrackerBlock plug in that allows you to take control over online tracking. You can select to keep opt-out cookies and thus, turn off targeted advertising sent by companies.

This is an add-on available for Mozilla Firefox browser, but you can find other ones for Google Chrome, Opera and Safari.

  4. Use a VPN

CyberGhost VPN has a  built-in ad blocker that helps you surf more comfortably on the web without being interrupted by ads. You can choose this great feature with just one click. In addition, CyberGhost can also block online tracking so you’ll have a private online experience without the risk of being traced or becoming a victim of online hacks.

Become a mysterious online wanderer and download CyberGhost!

About the author

Dana Vioreanu
Dana Vioreanu

Even though her degree is in Sociology, which technically has nothing to do with writing, all her previous jobs implied working for websites, taking care of content and writing articles.
By the way, if you’re interested in studying abroad, feel free to ask her a few pointers, because for about two years and a half, she learned almost everything there is to know about international studies.

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