A privacy law proposed by the European Commission is about to set a new model in terms of online privacy for people residing in Europe. The ePrivacy Regulation was initially drafted in 2002 and was revised in 2009. In the beginning of 2017, the EU updated the text and introduced new policies regarding users’ prior consent when it comes to websites and marketing companies processing and controlling their own personal data.
The updates will bring significant changes to the web surfing activity, if they are indeed accepted. The legislation still needs to be approved by the member states during a vote that will be held in a Parliament plenary session in Strasbourg next week.
These new privacy proposals align with changes suggested by the GDPR (EU General Data Protection Regulation); the organization has as main aim to make sure EU citizens enjoy online privacy and are protected from data breaches. The difference between the two is that GDPR wants to enhance Article 8 of the European Charter of Human Rights referring to personal data protection, while the ePrivacy regulation is meant to complement Article 7 of the charter in respect to a person’s private life.
The fundamental changes of the ePrivacy rules refer to:
- Cookies law – give your consent for web tracking