The World Wide Web Consortium, also known as W3C, just released two draft standards, that will “prevent surprises, to foster trust on the web”.
One standard defines a do-not-track preference (something that Internet Explorer, Firefox and Safari already do), and the second standard defines mechanisms for users to express their preferences for cross-site tracking.
Interest into the standards showed US and European Union regulators. These standards seek to allow better tracking options for Internet users because some users “perceive targeting as intrusive, incorrect or amounting to junk mail,” W3C said.
Big players in the IT industry participated in the W3C tracking standards discussions, among them Apple, Facebook, Google, Microsoft, and Yahoo.
W3C – web standards that will protect your privacy
Posted by CyberGhost VPN - Daniel Ionica in News
The World Wide Web Consortium, also known as W3C, just released two draft standards, that will “prevent surprises, to foster trust on the web”.
One standard defines a do-not-track preference (something that Internet Explorer, Firefox and Safari already do), and the second standard defines mechanisms for users to express their preferences for cross-site tracking.
Interest into the standards showed US and European Union regulators. These standards seek to allow better tracking options for Internet users because some users “perceive targeting as intrusive, incorrect or amounting to junk mail,” W3C said.
Big players in the IT industry participated in the W3C tracking standards discussions, among them Apple, Facebook, Google, Microsoft, and Yahoo.